We need to demand respect by respecting ourselves. We work on the front line. We have the education. We have the experience. We are the experts in education. Let’s start demanding respect and speaking out to enforce it. We are the professionals. In the past we have been limited by resources, money and time. Today we have the greatest, democratic resource of all – the internet. Each of us can talk directly to the 2.7 billion people who have access to the internet. Our first iPad edition of Catch-22 was downloaded in 16 countries other than Canada. Given time and exposure, a blog can reach hundreds or thousands of people. These are only a couple of things that we could and can do with training and access to resources. And through this we can improve our communications with the public. Main stream media does not hold the monopoly on the message. We do if we choose.