This is one of the prime concerns of CPAC and will continue to be one of mine. It’s not apathy, it’s discouragement and old thinking that are the cause. We need to change our thought process from the 1980s to the 2010s. Times have changed. The amount we have to do during the day and week has changed. Things are so much more complicated and instant. The way we process information has changed. We need to continue to introduce new technologies to encourage involvement by making it easier to fit member involvement into their lives. We need to provide the training and understanding needed to use the technology effectively. We need to understand that involvement doesn’t just have to be meetings at the D22 office. Being involved is probably something we do or could do every day without knowing it by how we talk about teaching, who we talk to, etc. There ways to involve and include people just by giving them information that they want or need. Talk to and not at. Not all of it has to be big.
If you have the chance, watch the TED Talk by Dave Meslin for some important points on this topic. http://www.ted.com/talks/dave_meslin_the_antidote_to_apathy.html.